Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of ecommerce services are turning to server-side monitoring as a method to enhance their data collection processes. While it requires more technical knowledge than regular GTM and may present added prices, it can lead to greater precision and even more dependable data
Pixel tracking makes use of a piece of code to sign up conversions on your website. It's simple to establish and less susceptible to advertisement blockers.
1. Much more exact data
The typical method of tracking conversions on a web site, using pixels, is having problem with changing web browser personal privacy policies. This indicates that the information being sent to Google Advertisements, Facebook Manager and other platforms is much less accurate than it must be.
Server-side monitoring is a more safe alternative that helps to bypass these constraints, as it's loaded from your own domain name and dealt with as first-party code, meaning it's less most likely to be influenced by ad blockers or other protection measures. This offers a lot more accurate data and a more total photo of customer trips throughout channels.
Furthermore, this sort of monitoring allows companies to track conversions beyond the internet site, such as phone calls and in-store gos to, which can be tough for pixel-based monitoring. This adaptability offers marketers much more ownership over the data they send, and makes it much easier to follow numerous information regulations. It's also a lot less vulnerable to scams, as it's more difficult for deceitful stars to control the system by modifying the postback link.
2. Much better control over information.
Server-side monitoring enables services to gather and enhance information before sending it to third-party analytics/advertising platforms. This improves data completeness and accuracy, which can aid marketers make even more enlightened advertising and marketing choices.
Standard pixel monitoring counts on JavaScript tracking codes that are put in site visitors' browsers. These tracking codes are frequently blocked by advertisement blockers, which can cause information collection disruptions and incorrect results. Server-side monitoring makes it possible for services to bypass these restrictions and supply accurate, consistent information that is much less vulnerable to interference.
This sort of monitoring likewise allows businesses to track conversions that happen beyond the site, like phone calls and in-store acquisitions. This is very important considering that new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is more reliable for organizations looking for to adapt to these adjustments.
3. Much less prone to fraudulence
Server-side monitoring enables organizations to control data hauls before it reaches 3rd party endpoints, improving protection and personal privacy. This is particularly important as various browsers and systems increasingly transform exactly how they deal with cookies. As an example, in iphone 14, Safari will only provide first-party cookie data and will certainly not allow pixel-based tracking. Using server-side monitoring, you can bypass these limitations and remain to track conversions that AI-powered email marketing happened beyond your website.
Furthermore, server-side tracking allows you to record individual information directly by yourself servers. This gets rid of dependence on third parties, which can be vulnerable to breaches and personal privacy violations.
A server-side radar is a collection of directions that informs your site's web server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Service. It's also utilized to trigger event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that utilizes a tiny piece of code on your web page to accumulate data from individuals.
4. Less complicated to execute
Server-side monitoring is a data collection process that takes place on the website's own web server, bypassing web browser restrictions. This suggests that data accumulated by the website/app is first sent out to the server where it's processed and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this technique is that it lowers the scope of data administration and provides companies extra control over transmission, making it usually more reliable. Consequently, it's less susceptible to data difficulties triggered by points like a damaged link or an energetic advertisement blocker being mounted.
With OWOX BI's Server-Side Monitoring, your organization can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, yet this is after that passed straight to your advertising and marketing devices on the server. This enables you to have more precise data and assists make certain conformity with privacy policies such as GDPR. Additionally, it likewise prevents the monitoring restrictions enforced by internet browsers and advertisement blockers.